Apple launches rebrand of Apple Music with new logo, wordmark, and custom sound
Apple has officially introduced a redesigned visual identity for Apple Music, including a new logo, updated wordmark, and an original sound composition.
What happened
Apple officially launched a rebrand of Apple Music featuring a new logo, an updated wordmark, and a new sound composed by British producer Fred Again and Nest Acoustics. The rebrand was announced in a video showing how water responds to sound, morphing the logo and wordmark. The new identity is expected to roll out across platforms this week, likely appearing in the final iOS 27.2 release following the release candidate version.
Context
The rebrand represents a comprehensive visual and sonic redesign of the music streaming service's identity. Apple's approach of making sound generate the visual elements reflects the company's design philosophy of integrating multiple sensory dimensions into product presentation.