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← Signal: Tech & AI

Google raises Google TV Streamer price to $149 as streaming device costs climb across market

Confirmed1 source · Aug 31, 2026

Google has increased the price of its 4K streaming box by $50 to $149, joining Apple and Amazon in recent price hikes on streaming hardware.

Google raises Google TV Streamer price to $149 as streaming device costs climb across market
Image via The Verge

What happened

Google raised the price of the Google TV Streamer from $99 to $149, a $50 increase now live at the Google Store and Best Buy, though Amazon still offers the original price. The price hike comes weeks after Google's Pixel 11 phone launch, which carried a $100 price increase over the Pixel 10. Apple TV 4K prices rose to $199 for 64GB and $249 for 128GB following Apple's June price hikes, and Amazon increased the Fire TV Stick 4K Max by over 40 percent to $84.99.

Context

The Google TV Streamer price increase is part of a broader trend of rising costs across streaming devices and consumer electronics. Component shortages have been cited as a driver of price increases on devices ranging from laptops to game consoles. The streamer, which launched in 2024 and functions as both a 4K streaming device and smart home hub, is now significantly more expensive than its entry price. This follows a pattern of price escalation across major tech manufacturers' streaming and mobile device lineups.