Latest
Tina Peters turns down job with California county’s registrar of votersOn first listen, the Sonos Beam Ultra sounds greatJurors in Lindsay Clancy trial deadlocked but judge asks them to keep tryingNonprofit wants to launch 80,000-year mission to Alpha Centauri in 2029 (video)The Diamond Moon and Other Astronomical Events To See in September 2026OpenAI Is About to Release Its First AI Model With ‘Critical’ Cyber AbilitiesAbortion rights group launches $250K mail campaign targeting Susan CollinsTina Peters turns down job with California county’s registrar of votersOn first listen, the Sonos Beam Ultra sounds greatJurors in Lindsay Clancy trial deadlocked but judge asks them to keep tryingNonprofit wants to launch 80,000-year mission to Alpha Centauri in 2029 (video)The Diamond Moon and Other Astronomical Events To See in September 2026OpenAI Is About to Release Its First AI Model With ‘Critical’ Cyber AbilitiesAbortion rights group launches $250K mail campaign targeting Susan Collins
← Signal: Tech & AI

John Ternus becomes Apple CEO, hypes 'huge launch' scheduled for September 9

Confirmed1 source · Sep 1, 2026

Tim Cook's successor, the former head of Hardware Engineering, takes over at a critical moment for Apple's product roadmap.

John Ternus becomes Apple CEO, hypes 'huge launch' scheduled for September 9
Image via TechCrunch

What happened

John Ternus officially assumed the role of Apple CEO, replacing Tim Cook after his fifteen-year tenure. In a memo to staff on Tuesday, Ternus referenced a major launch scheduled for September 9, describing it as a 'huge launch' that will be 'phenomenal.' Tim Cook, in his final message as CEO, endorsed Ternus as 'brilliant and wonderful and capable,' citing his deep understanding of building world-changing products.

Context

Ternus is taking leadership at a significant juncture for Apple. The September 9 event is rumored to introduce the company's first foldable iPhone and a substantially improved version of Siri AI—positioning the latter as competitive with major chatbots like ChatGPT and Claude at a time when AI capabilities have become strategically important to major tech companies. Apple is also reported to be developing several other products including camera-equipped AirPods, smart glasses, and a touchscreen laptop, suggesting a broader expansion of the product ecosystem under Ternus's leadership.