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John Ternus becomes Apple's new CEO, replacing Tim Cook

Developing1 source · Sep 1, 2026

John Ternus took over as Apple's CEO on his first day in the role, ending Tim Cook's tenure as the company's leader.

John Ternus becomes Apple's new CEO, replacing Tim Cook
Image via The Verge

What happened

John Ternus is now Apple's CEO as of today, marking the first leadership change at the company since 2011. Tim Cook, who led Apple, departed the role and will continue as executive chairman on Apple's board. Cook issued a letter to employees emphasizing Apple's culture and responsibility to leave the world better than it was found. Phil Schiller is stepping down from his role leading the App Store, according to Bloomberg reporting. An Apple hardware event is scheduled for September 9th, where new iPhones including a foldable model are expected to be announced.

Context

Ternus inherits Apple during a period of significant operational and external challenges: the company is navigating the rise of AI, managing supply chain pressures from component shortages driven by AI demand growth, and facing an increasingly complicated political and economic landscape. The transition occurs with reduced senior leadership continuity, as several executives who worked under Cook and Steve Jobs are departing. The imminent September 9th event will serve as an early indicator of the company's direction and public face under Ternus's leadership.