Jaguar Land Rover debuts 2027 Range Rover Electric with $138,000 starting price
JLR launches a fully electric Range Rover variant alongside combustion and plug-in hybrid models, claiming 80,000 pre-orders.
What happened
Jaguar Land Rover unveiled the 2027 Range Rover Electric, a battery-electric variant built on the company's MLA architecture. The vehicle starts at $138,000 and weighs only 165 lbs more than the V8 gasoline version despite its battery; it produces 542 hp and 627 lb-ft of torque from dual permanent-magnet synchronous motors. The electric model retains the styling of the conventional Range Rover with minimal visual differences—mainly the lack of tailpipes, a more aerodynamic grille, and specialized wheels. JLR reported 80,000 pre-orders, with half from North America and 70 percent from customers new to the brand; 20 percent already own an electric vehicle.
Context
This represents a milestone in JLR's long-announced transition away from internal combustion engines, a shift delayed by pandemic disruptions and supply chain constraints. Previously, buyers seeking a fully electric Range Rover had only the option of expensive restomods with classic car dynamics and eye-watering price tags. The electric variant offers modern safety systems, crash protection standards, and OEM warranty support at roughly half the cost of restoration conversions, making electrified Range Rover ownership accessible to a broader market. The substantial pre-order interest, particularly among new customers and existing EV owners, suggests demand for a premium electric luxury SUV.