Pusheen's first video game launches exclusively on Apple Arcade
The cartoon cat franchise enters gaming with Pusheen's Place, a collection-based minigame title arriving October 1st.
What happened
Pusheen's Place, the first official game for the Pusheen character franchise, launches October 1st exclusively on Apple Arcade. The game allows players to collect and care for more than 100 Pusheen variations, including Pusheenicorn and Pancake Pusheen, while playing minigames such as color cake sorting, fruit bubble popping, and match-three puzzles. Developers plan to add more Pusheens, decorative themes, minigames, and features over time. Apple is simultaneously adding other titles to Arcade in October, including Terraria, River City Survivors, Touchgrind BMX 2, and 4 Pics 1 Word.
Context
Apple Arcade is a $6.99/month subscription service. Pusheen's Place represents the first game for a widely recognized character brand in the gaming space, suggesting a strategy to expand the Pusheen franchise into interactive entertainment and to draw existing brand fans into the Apple Arcade ecosystem.