Former Reagan aide offers guidance to incoming White House press secretary
Mark Weinberg, who worked for three Reagan-era press secretaries, has shared lessons learned from his predecessors for the next person assuming the role.
What happened
Mark Weinberg, a former staffer in the Reagan White House, has offered advice to the incoming U.S. press secretary. Weinberg's counsel is based on his experience working under three press secretaries: Jim Brady, Larry Speakes, and Marlin Fitzwater.
Context
The timing and content of this guidance suggest a transition in the press secretary role. Weinberg's reflections on the tenure of three consecutive holders of this position provide a longitudinal perspective on institutional lessons and best practices for managing White House communications across multiple administrations or changes in leadership.