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Dyson Launches CameraJet, an Electric Toothbrush With Embedded Camera and Flosser

Confirmed1 source · Sep 1, 2026

The device uses machine learning and an endoscope camera to detect gaps between teeth and automatically spray rinse while brushing.

Dyson Launches CameraJet, an Electric Toothbrush With Embedded Camera and Flosser
Image via Wired

What happened

Dyson announced the CameraJet on Tuesday, a two-in-one electric toothbrush and flosser that integrates an embedded endoscope camera with a liquid-jetting system. The device analyzes 28 images per second using a macro-lens camera and machine learning algorithm trained on 470,000 dental images to detect tooth gaps and automatically shoot conical jets of alcohol-free mouth rinse within 100 milliseconds. The toothbrush features variable sonic oscillation, a contoured brush head with firmer inner and softer outer bristles, and a 12.5-milliliter rinse tank refillable via docking station in three seconds. Dyson claims the CameraJet removes up to 69 percent more plaque than leading premium electric toothbrushes in hard-to-reach areas based on laboratory tests. The device costs $499, connects to a smartphone app via Bluetooth and Wi-Fi for real-time camera viewing and personalized feedback, and requires proprietary non-foaming toothpaste and low-foaming rinse to prevent camera obstruction, with subscription options for recurring supplies.

Context

Dyson's entry into oral care continues a pattern of the company expanding into new product categories and spurring competitive responses, as it previously did with stick vacuums and premium hair dryers. The CameraJet addresses a gap in consumer behavior: roughly one in three U.S. adults reports flossing daily, and most people brush for less than the American Dental Association's recommended two minutes. By combining brushing and flossing into a single device, Dyson is positioning the product to streamline oral hygiene routines. The reliance on proprietary consumables creates a recurring revenue model through subscription services.